Since the pandemic started, I have heard from photographers and other creative business owners that it has been hard to book more clients. With the current economy, inflation, and competing with new photographers who are charging really low prices, it has become a lot harder to find those dream clients. A lot of inquiries that my clients receive are from couples looking for a wedding photographer or seniors who want to document their last year of high school. People are either not investing in a quality photographer or trying to get the lowest price possible, so inquiries are down for a lot of business owners. Whether it’s about providing guidance on what to wear for an engagement session, the best season to take senior portraits, or how to find the most valuable wedding planner, the following tips will show you how to write an educational blog post.

Just because my clients aren’t physically taking pictures or involved with wedding planning doesn’t mean they aren’t working behind the scenes. A lot of photographers shoot in the spring through the fall season and take a break during winter when it’s too cold to shoot outside. Therefore, they want to keep sharing valuable education and information through their blog all year long. Your clients like to see that you’re an expert and knowledgeable and that includes writing educational blog posts. The more someone visits your website to read your next blog post and see your work, the more they start to know, like, and trust you.

Step 1: Pick Your Passion

OK, first things first! It’s important to choose a topic you’re super passionate about but also have knowledge. If you want to talk about a particular subject but don’t know a whole lot about it, then you either need to do some more research or choose a different topic. Senior photographers who have shot over fifty sessions are definitely going to know the best tips on how to prepare for a session. A stationary designer who has been in business for over three years is going to know the best colors to use for a spring wedding. Your enthusiasm and passion for a certain subject will shine through in your writing because of your expertise.

Step 2: Know Your Audience

Who are you writing for? Is it a bride looking for an engagement photographer in Chicago? Is it a mom who needs to book fall family photos in your town? Learn who your audience is! One of the ways to achieve this is to do a little research on your ICA – Ideal Client Avatar. This is a description of your perfect client or customer and what they like, how they behave, loyalty to your brand, and how they conduct business with you. If you’re a branding photographer who serves the Wilmington, NC area, then your ICA might be a wedding florist who needs new headshots. She shops at J. Crew because she likes a classic and preppy style and enjoys spending time at the beach with her two kids. This information could help you write a blog post about why you should schedule a branding session at the beach. With all of that said, once you know who you’re talking to, you can tailor your blog content, and keep your tone friendly, approachable, and relatable.

Step 3: The Perfect Title

Your blog post title is the ultimate bait for your readers’ curiosity. Your goal is to make it punchy, intriguing, and directly related to your topic. As an added bonus, creating a keyword-filled post title will do great things for your SEO. If you want to share knowledge about how to plan a wedding in a short amount of time, then the title “The Best Tips for Planning a Wedding in 6 Months”. Most likely, someone who is looking to get a wedding together quickly might search online for this topic.

Step 4: Structured Simplicity

A well-structured but simple blog post is a great way to keep your reader entertained and share knowledge at the same time. It’s best to use clear headings, subheadings, and bullet points to break up your content. Also finding key information within the post and making it bold will help your readers save time when trying to find information quickly. This will make it easy to skim.

Step 5: Content is King

Now for the meaty part of the post. Readers will appreciate valuable insights, practical tips, and actionable advice when looking for information. Although the main point of writing an educational blog post is to share knowledge and information, sharing a personal anecdote will make your post relatable, but don’t overdo it. Be that knowledgeable friend and business owner your readers turn to for guidance.

Step 6: Pretty Visuals

Don’t forget to add some images! No one likes to see only text. Adding pictures, even if they’re just filler images, can be visually appealing. You can pull from your portfolio and add stunning photos, graphics, or even a video. They not only engage your audience but also reinforce your bullet points within the blog. Before you hit publish, double-check that each image has alt text behind it that pertains to your blog info to help you rank higher in searches.

Step 7: Keep it Conversational

While you’re a professional business owner and book clients for that reason, it’s better to write in a conversational tone like you’re having a chat with a friend over a cup of coffee. Using words like “you” instead of “one” is helpful and avoid jargon unless you’ve explained it clearly. Don’t use fancy words just so your vocabulary sounds pretty. The goal of an educational blog post is to share key information and knowledge with your clients, so the best advice is to be clear and concise.

Step 8: Call to Action (CTA)

Don’t leave out this important step at the end of your blog! Encourage interaction by asking your readers to leave a comment or link to another related blog post inside this one. Keeping your readers on your website is key so you may ask them to fill out your contact form and inquire about working with you. A blog post is a two-way street, so any type of engagement is great for SEO!

---

We covered a lot of important but amazing information that is essential when sharing indispensable knowledge on your blog for your readers. From creating an eye-grabbing title to learning and knowing your audience, and creating structured but easily digestible content, all are necessary when learning how to write an educational blog post for your client base. For more helpful posts like this, keep reading more information on my blog page.